Custom designed websites: our process
At Fuel we deliver high-end custom-designed websites, unique to each client's needs. Our process can be divided into the following stages:
Stage 1: Research & Discovery | allow min 1 week
At the initial discovery stage we research different approaches and strategies for acheiving our client's goals and requirements. We carry out industry analysis alongside information architecture & customer journey mapping to establish our design approach.
Stage 2: Design | allow min 2 weeks
We encourage a collaborative approach and keep regular contact with clients during this key phase, which concludes with the approval of graphic representations illustrating the layout and design of the key website pages at various screen sizes.
Stage 3: Development | allow min 2 weeks
With designs approved, we can then start building out the website pages and integrating the content management system (CMS).
Stage 4: Testing & Content Entry | allow min 1 week
We then enter the agreed amount of initial content and carry out our quality assurance tests by checking the new website at multiple screen sizes, across multiple browsers and operating systems.
We record a short personalised video tutorial, specific to each website, stepping through the process of adding and updating content. It can be used as a training tool for new employees, or act as a quick refresher months or even years later.
Every new website comes with 1 month telephone and email support as standard. Ongoing support can be purchased in pre-paid 10-hour bundles at a reduced rate of €600 (€60/hr, instead of our usual €80/hr rate). Our clients love this approach as it means only paying for the time they actually use.
Fuel does not provide hosting services, so clients retain full ownership of their website without vendor lock-in. We will recommend a suitable hosting package from one of our trusted hosting partners. If preferred, we are happy to include any hosting related charges on our invoices. Typically hosting costs somewhere in the region of €140/year including an SSL certificate.
Search Engine Optimisation (SEO)
We ensure that all of our websites are search engine friendly using modern coding techniques. All of the CMS outputs are fully standards compliant and include automated editing of page titles, heading tags, URLs, meta tags, and an automated XML sitemap file.
While these steps and more are taken to ensure that the website is search engine friendly, we do not provide a digital marketing service and we do not make any assurances of search engine placement.
Social Media and off-site marketing
The website will be integrated with Google Analytics and pages will be optimised for social media sharing but we do not provide any ongoing digital marketing services such as social media management, adwords or advertising management.